From journalist to content marketeer

I am very proud to be a journalist and, coincidentally, have long admired the late great Bill Hicks. I especially enjoyed his assessment of those trod “the other side” of the media line:

By the way, if anyone here is in advertising or marketing, kill yourself. Thank you, thank you. Just a little thought. I’m just trying to plant seeds. Maybe one day they’ll take root. I don’t know. You try. You do what you can. Kill yourselves. Seriously though, if you are, do. No really, there’s no rationalisation for what you do, and you are Satan’s little helpers, OK? Kill yourselves, seriously. You’re the ruiner of all things good. Seriously, no, this is not a joke. “There’s gonna be a joke coming…” There’s no fucking joke coming, you are Satan’s spawn, filling the world with bile and garbage, you are fucked and you are fucking us, kill yourselves, it’s the only way to save your fucking soul. Kill yourself, kill yourself, kill yourself now. Now, back to the show.

So part of me is bewildered to find that I have set up a “content marketing” agency called w00tonomy. Yup, I now work in marketing, though I still consider myself a journalist. A journalist who is hibernating until the current great winnowing is past and the good times come back.

In the meantime, sorry Bill.

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1 Comment

Filed under Journalism, media, newmedia

One response to “From journalist to content marketeer

  1. Rds

    I was in advertising once. Watching Mad Men on the tele, I almost wondered why I left. I remember now. Thanks, Bill.

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